President & CEO of MacNeill Engineering/CHAMP Spikes, Harris MacNeill, showcases the new 2012 Zarma Fly Tee at the 2012 PGA Merchandise Show. Click on the following video to watch the interview:
President and CEO of MacNeill Engineering/CHAMP Spikes, Harris MacNeill, talks about new golf spikes and accessories at the PGA Merchandise Show in Orlando, Florida. Click on the following video to watch the interview:
Presented by AmateurGolf.com
MacNeill Engineering Worldwide – The World Leader in Sport Cleat Technology® and maker of innovative CHAMP spikes, high-performance golf tees and accessories – has selected Buffalo Communications (Buffalo) to turnkey a global golf public relations program and help shape its modern-day marketing action plan.
The #1 Brand on Tour®, CHAMP’s technologically-advanced cleats have provided superior traction and stability on the footwear of 27 of golf’s last 33 major tournament winners. Drawing from its unrivalled 80-year heritage of industry-changing solutions, the company recently launched the Zarma® cleat. It features patented cushion technology and is designed to stay clean while providing maximum comfort and grip in all weather conditions.
The CHAMP range of golf products is also highlighted by the new Zarma FLYtee™ that has quickly become one of the most-used tees on the global golf tours. Made with durable, environmentally-friendly materials, its six-pronged head and shallow cup reduces friction, increases distance and improves accuracy.
CHAMP Spikes the World Leader in Sport Cleat Technology® has revamped its corporate website, showcasing all of its innovative and performance-enhancing product ranges in a more informative and visually striking fashion than ever before.
The website – www.champspikes.com – is quick to load, easy to navigate, and is packed with detail that brings to life the features and benefits of its stunning product range, from the Lotus technology found in the CHAMP Zarma® spike, to the visible ‘C’ wear design in its ScorpionSTINGER™ Spikes. The wide range of thread technologies and accessories that have made CHAMP the leading player in this sector of the marketplace also can be found on the site.
In addition to its wide golf product range, the website highlights CHAMP’s extensive offerings of traction technology across all sports, including American Football, football, baseball, rugby, lacrosse, track and cricket, where the company’s rich heritage in ground-breaking cleat technology is amply displayed.
Retailers can also check out the wide range of point of purchase units that are available to help raise the profile of CHAMP products in the sales environment, while the constantly-updated News & Events section allow both consumers and industry professionals to keep track of new product launches, as well as stay in touch with CHAMP’s successes around the world. All of the latest imagery and collateral is available on the site to the convenience of all our customers and fans. There are also links to CHAMP’s newly-launched Facebook page and Twitter feed, that feature regular promotions, competitions and news items, and which are ready and waiting to link golfers up with CHAMP’s online community.
CHAMP spikes has participated in many venues to showcase products to the golf industry. Each year there are certain venues that are not to be missed and one of them is the PGA Expo. Held last week at the Venetian Hotel and Casino in Las Vegas, the PGA Expo once again proved to be the perfect setting to showcase products to consumers, retailers and global distributors for the World Leader in Sport Cleat Technology™.
There was a great buzz about the spike known as the ‘comfort spike’ and the latest in performance tees as many people who received a sample at registration were eager to learn more. The CHAMP booth had a constant flow of customers as the continued launch of the Zarma Collection, which consists of the CHAMP Zarma Spikes and new performance FLYtee™, were of top interest.
