The Champ Story
Since 1931 CHAMP and MacNeill Engineering have been trusted to take product concepts and fully develop them and deliver them around the globe in a timely manner. One of our core capabilities is to team up with your development team to review which components and products are suited for your next application. We offer standard components with no tooling costs, modified standard components for minimal costs, or we can quote full custom components and tooling. We are open to your ideas and often codevelop products, with our OEM partners. Engineering is our heritage and we take pride in servicing your needs. Design, quality and performance are an unbeatable combination.
CHAMP/MacNeill Engineering Worldwide is the world’s foremost and largest designer and manufacturer of innovative traction technology for athletic and industrial footwear. As a privately owned family corporation that manufactures and sells under our CHAMP brand of cleats and spikes as well as selling the majority of the most recognized shoe brands in the world. We provide development, support and service of components for virtually every sport and industrial traction application. Branded or private label, bulk components or packaged for retail CHAMP/MacNeill Engineering is ready to serve you. We are headquartered in Marlborough, Massachusetts USA with locations in England, Japan, Hong Kong and China.
Since our founding in 1931, CHAMP/MacNeill Engineering has earned the reputation of being The World Leader in Sport Cleat Technology® through our consistent use of technical engineering ability and passionate commitment to our customers. Our Technical teams have decades of experience and are ready to meet with you to tailor make a traction program for any traction application. Design, research and development (R&D), manufacturing and logistics, are on a global basis accompanied by a team that will work directly with you to accomplish your goals wherever your needs are. Day in and day out, month by month and year by year we are focused on innovative traction technology for you.
In 2017, MacNeill Engineering Merged with PrideSports to create the MacNeill Pride Group. Headquartered in Brentwood, TN with offices across America, Europe and Asia, MacNeill Pride Group provides traction elements and retention systems to athletic footwear manufacturers around the globe as well providing its CHAMP® and Softspikes® branded products to retail channels worldwide - maintaining a preeminent position within golf, soccer, baseball, football and other sports. In addition, the Company provides a full line of golf accessories and is the largest producer and distributor of golf tees in the world, with brands including Pride Golf Tee®, Pride Professional Tee System® (PTS) and Zarma Fly Tee®